Wednesday, December 18, 2013

Are Arabic Apps relevant?

Last night a friend and I were discussing about the relevance of Arabic Apps. We had a few interesting arguments for developing Arabic apps vs. going global.
What speaks against Arabic Apps:
  • Domestic Arabic app economy is not large enough. Using national or local content will not be profitable.
  • Users adopted to use Apps in English or French partly feel more comfortable with it
  • It is hard to be profitable with Arabic apps. This is because credit card penetration is low and number jail broken devices are high. There is still no culture of paying for software.
  • Arabs do not always share the same culture e.g. a user from Marocco might have a different sense of humour than a user from Iraq.

Tuesday, November 12, 2013

Giving the App a name!

Have you experienced this before? How to name your project, product, and app?? You might think it is a straightforward task. It is not!!! I now can feel for parents that need to name a baby J.
The main reason for the complexity is that you are facing a number of constraints and you want to fulfil all constraints, which is not possible.
  1. Easy to write
  2. Easy to pronounce
  3. Easy in different languages
  4. Easy to remember
  5. Web Domain is available
  6. Contains keywords for search optimization
  7. Descriptive name
  8. Name is short to appear fully under the icon
  9. Unique

Thursday, November 7, 2013

The start of something beautiful!

Our children love the iPad. They play games, read stories and watch videos on it. Wouldn’t it be nice to offer them apps that relate to our culture in an entertaining way? This is what we are about to do. Tell our children our stories in an entertaining way.
We truly believe that our Islamic and Arabic culture offers rich stories worth of spreading across the globe. It is part of our identity and if we do not tell them they will get lost. We want to tell the stories in a quality that fit the advanced standard of children today because otherwise they will not be told.